Neyenesch Printers Rebrand
Being in business for over 100 years, Neyenesch needed to reestablish itself to keep up with current trends. It was important to modernize the brand while maintaining the historical and familial presence it had. A premier printer in San Diego, Neyenesch is well known for their exceptional quality—a new brand had to exude the same ideals.
Updating a Classic Style
In order to maintain continuity, the logo was updated using the same configuration as before. Typeface was modernized to demonstrate that the printer—a staple in the community—was staying current, looking to the future of printing techniques and styles.
Print and Web Design to Match
With a modernized logo comes a modernized style. Colors, type, and imagery give the sense of tradition without sacrificing the contemporary appeal.
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